Emerson College has its very own link shortening service. Akin to Bit.ly, the shortener allows users to send shortened links via email, social media, and other communications in a more concise, trackable way.
Increases email Click-Through Rates with shorter, more palatable links
Removes chance of hyperlinks rendering incorrectly in different email clients
Tracks how many people click on your link along with other stats
Makes messaging more concise, especially in character-limited social media platforms like Twitter.