Emerson College



SEO Guide updated, trainings offered

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Have you been wondering how to improve your webpages and increase your number of page views? Brush up your knowledge with our updated Search Engine Optimization (SEO) tutorial! You don’t need to be an expert to use good SEO practices. Start with the basics. If you want to get more in-depth, we have more resources available […]

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Reminder about Passwords

This is a friendly reminder to alert Web Services any time your passwords are updated or change. Whether you are just strengthening the uniqueness of the password, or altering it due to a departing student or staff member, you must alert Web Services first. Email the Webmaster at nicole_leete@emerson.edu with any changes.

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Want a New Social Media Page?

Social Media

Great! Step one: Go through Web Services. Fill out a Social Media Request form or a Blog Request Form. Why? Credentials: The account must originate with the Office of Communications and we need to record your log-in information (username, password, administrators), in case your admins leave the college and take that crucial, proprietary information with […]

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Editorial Style Guide now online

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Need to know the difference between an alumnus and an alumna, or can’t  quite remember whether it’s the Boston Common or Commons? You can easily find out because Emerson’s Editorial Style Guide is now online! There’s an A-Z index so you can simply click on the letter of the subject in question and find what you need […]

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Social Media Refresher

School of the arts Twitter

Calling All Social Media Admins! Web Services is doing an audit of all current social media administrators. Please help by submitting the names/emails of those staff and students who currently administer your department’s social media channels. Contact nicole_leete@emerson.edu. Please also take a moment to review the college’s Social Media Guidelines, especially the section on Departed […]

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Social Media Guidelines Policy Change

Elma Lewis Center Facebook

As of 7/7/14, important changes were made to the Social Media Guidelines Policy. An email was also sent to all social media admins for the College outlining the change. Most notable guideline changes Web Services will periodically audit all accounts for activity and those that have had no substantial action for 6 months will be […]

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Summer Content Clean-Up

This summer Web Services will be going through all of emerson.edu and removing (or redoing) as much outdated and orphaned content as possible. Please note that we are NOT deleting your pages, just old revisions! When finished you should see a considerable increase in the performance of the file-browser of the WYSIWYG editor. We will […]

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Link Shortener

Link Shortener

Emerson College has its very own link shortening service. Akin to Bit.ly, the shortener allows users to send shortened links via email, social media, and other communications in a more concise, trackable way.

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Embedding Images in HTML Outlook Emails

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Embedding an image directly into an Outlook email, or creating a basic inline image HTML email, is a great way to include your graphic or photo in your message without forcing the recipients to open a link. The image automatically loads when the email is opened, and is still visible to the recipient event when […]

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Less is More — Removing left promo inheritance

Over the summer we commissioned a usability study from Boston Interactive and have been implementing many of their recommendations.  One particularly telling observations concerns the efficacy of the left promos.  Boston Interactive correctly notes that although we’ve labeled them as calls to action they are not being clicked because they are being treated by end […]

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