Nov 022011

It is important that marketers should maintain good relationships within their distribution channels. Maintaining the relationship between a company and its channels is critical for any businesses. Some companies may choose to expand their directly-managed store to enhance their brand image and to get more direct income; however, they may unintentionally damage the connections with collaborators in distribution channels.
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Jul 272010

BlackberryMy brother’s status on Gchat recently changed from Strawberry to Blueberry to Raspberry to Crackberry (the last one was my suggestion) in one week. I remember a time when RIM’s BlackBerry phones were unappealing to the mass market. One would only see the devices in the hands of suit-clad businessmen, mostly CEOs. People who wanted to wait…People who needed to work while away from the office. A device for workaholics or passionate entrepreneurs, BlackBerry became the perfect business phone. It had features other popular mobile devices had plus a QWERTY keyboard, integrated push email, and the ability to handle full-page web browsing added to its greatness. The biggest factor, however, was its price. It was expensive and not everybody could afford it. Nonetheless, it still did extremely well in the PDA market and grabbed a good portion of the market share. What changed?

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Feb 022010

I’m sure owners of netbooks and Kindle enthusiasts are laughing at the recent launch of the Apple iPad. Many of whom are saying, “Nice job, Steve, but try again.” With an earnest love for their netbooks and Kindles, Apple may have a hard time convincing current users of the two devices to switch. But for millions of people who don’t own a Kindle or a netbook and have the money to invest in yet another device, the iPad may have great appeal.

OK, without stating the obvious consumer (the salivating techie and Apple brand loyalist who will spend any amount to be the first to not only own but to also touch the magic that they believe lives in the device), who else will really be a target for such a product? Well, here is what I’m thinking: With 74 percent of iPhone users over the age of 25 and 31 percent representing iPhone users between the ages of 35-49 (AdMob), Apple is not really looking for Jeff and Melissa, two college students, to invest in the iPad (even though they might). I’m banking on the idea that Apple’s primary target is grandma and grandpa.

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Jan 272010

Vishal.jpgWith internet technology changing every day, we as marketers need to understand what the driving forces behind the technology are and where it is heading. Google and Apple are currently the biggest players in this domain. Although the spaces in which they innovate are distinct, at a broader level they are still competing.
Google is the biggest innovator in the cloud computing space and server applications. Search being the largest, there are several other applications like Google Docs, Google Maps, Google Adwords and the list goes on. Also, Google Wave might change the way we collaborate online. Google is basically providing numerous services to users online and most of it is free.
The expertise of Apple lies in providing rich clients. iPhone users can use a variety of apps. These apps although developed by third parties, iPhone has very superior clients which enable these apps. For instance, the maps app on iPhone uses the same API provided by Google Maps; however, the maps app on iPhone is much more sophisticated than Google Maps because of the rich client that iPhone uses.
So, what does this mean for online marketers? Basically, online marketers need to analyze where the future of online services is. Will all the applications be in the cloud or will we use local rich clients? For instance, will Google Docs replace Apple and Microsoft Office or will it be a mere supplement? With the changing internet infrastructure, the possibilities for server side applications are expanding exponentially. At the same time companies are focusing on developing richer and richer clients. An example of that would be Microsoft Surface which will be launched in a few years from now.
Both these technologies – server and client side – are expanding rapidly. The question is, in the future, will one take over the other or will both technologies coexist?

Design … Design Thinking

 Posted by on October 3, 2009  No Responses »
Oct 032009

About two weeks ago, I started brainstorming for an article about design and marketing and suddenly I began questioning a number of fundamental ideas I had about the relationship between the two. I realized that… I know nothing. I think before we jump into the understanding of how design weaves into marketing, it is important to understand a concept that is creating quite a bit of noise — thanks largely to Tim Brown, CEO of IDEO, and to Stanford University, who apply this concept mostly to innovation in terms of product design.

Well, surprise. It’s design thinking. What’s that, you ask? It’s another new marketing term.

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