Graduate Experience: New York (GENY) 2013 is in two days! IMC students are very excited to hit the streets of the Big Apple to visit several agencies. To highlight the different sites for IMC and GMCA students, we have decided to come up with short company write-ups for you to enjoy. For this edition, we will be looking at the last three sites that will be visited: Droga5, Horizon Media and KIND snacks.
In 2012 alone, Droga5 was named AdWeek’s Agency of the Year, a member of both Advertising Age and Creativity’s Agency A-List. It has also bagged six lions at Cannes! Droga5 is an independent advertising network creating exciting, innovative and impactful works for clients like PUMA, Unicef, Prudential, American Express and Coca-Cola. The brands with which Droga5 works with speaks highly of how the agency adapts to each of their brands – looking into the best ways to connect with the consumer and maintaining this connection. Since 2006, this agency’s beautiful work in creative, digital and content generation has definitely made an impact in the hearts and minds of consumers all over the world. To learn more about this multi-awarded agency, visit:
Horizon Media is the world’s largest independent media services company. It has 800 team members across the globe – from its headquarters in New York to its offices in Los Angeles, San Diego and Amsterdam. Its mission is “ to make the most meaningful connections” with people everywhere. Horizon Media builds outstanding media plans that are grounded in brand research and effective strategy. AdWeek, Advertising Age, Mediaweek, Fast Company and Cannes have recognized this agency’s brilliant work. Its green initiative, Horizon Green, was also featured in AdAge’s green report, which looked into how agencies were working to reduce their carbon footprint. Visit Horizon Media to know more about culture and amazing work:
Go into your favorite Starbucks or the grocery and you will find this delicious and very healthy snack bar, KIND. These are whole nut and fruit bars which are tasty, wholesome and convenient. KIND snacks has an amazing story which centers on two philosophies: the power of AND, as well as holistic kindness. They create new paths and purpose to snacking and making sure that these initiatives achieve kindness to one’s body as well as to the world. KIND’s business model is “not-only-for-profit,” looking into ways to create social change using its core business – delicious snacks that are uncompromising. Learn more about KIND’s story by visiting: