Doug Quintal Explains Our New Approach to Strategic Marketing Communication

In response to this ever-evolving landscape, Emerson’s first of its kind Master’s program in Strategic Marketing Communication prepares students to learn to take an approach to customer acquisition and retention rooted in big-picture, strategic thinking; understanding of the true nature of a brand’s relationship with its customers; fostering development of the brand’s narrative resulting from this relationship; and delivering targeted messaging through the appropriate channels. 

DSC_1346<br /> Boston, Boston Common, campus, spring, spring time, flowers, sky, students, class, UG, undergrads<br /> Campus and the commons in spring..Photo taken by on 4/24/19 for Emerson College

Emerson’s Strategic Marketing Communication program teaches you how to effectively craft the stories you are passionate about by using innovative marketing strategies. The program is taught by top practitioners in the marketing and communication fields, and gives students the flexibility to pursue degrees around their schedules, with evening class offerings and just five core class requirements. Students also have the option of developing individual programs of study based on personal interests or following prescribed professional development paths ranging from brand management, web analytics, digital & experiential marketing, content creation, program management, and public relations.

This program provides students with an unparalleled opportunity to differentiate themselves in the marketplace through market simulators, real-life client campaigns, and professionally recognized certifications from companies such as Google, HubSpot, SalesForce and others.

The Strategic Marketing Communication Master’s program takes an interdisciplinary approach to understanding the development of strategy and marketing programs. By connecting liberal arts, marketing, and communications, students develop and hone their interpersonal skills, critical and strategic thinking, customer connectivity, storytelling, and planning skills to help organizations and brands tell their stories, advance their objectives, and impact their bottom lines.


Ready to put your passion first? Apply to our Strategic Marketing Communication program today!


Douglas Quintal  received his M.A. from Emerson College and teaches courses in campaign planning, strategic and creative planning, entertainment marketing, public relations, and branding. Douglas also oversees the internship program for the department. Prior to joining the faculty at Emerson, Douglas served in various marketing communication positions for Virgin Records, Epitaph, Records, Rogers & Cowan, Hard Rock Café, Braithwaite & Katz, The Boston Music Awards, OMG Entertainment Group, Raytheon, and the Charles Playhouse. Douglas is the president and co-founder of the Jennifer Stowers-Quintal Education Foundation, a non-profit organization that provides books, literacy programs and financial support to Boston public elementary schools. He is a member of the American Advertising Federation’s National Academic Committee. Douglas was recently named as one of Social Media Magazine’s Top 100 Marketing Professors.