Emerson College
Global Marketing Communication and Advertising Blog Bridging Strategy & Creativity
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Unsocial Media

April 12, 2013
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Unsocial Media

I am a 10 foot giant with sharp claws, fiery breath and titanium for bones. I am a demon times the Hulk further multiplied by Wolverine with the razor wit of Stephen Hawking. I am your worst nightmare. If you are lucky, I can also be your personal Yoda, your watchful Gandalf and even Harry Potter…

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Elisabeth Michaud: Marketing Maverick

April 6, 2013
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Elisabeth Michaud: Marketing Maverick

Who is Elisabeth Michaud and how is she a marketing maverick in the world of social media? Self-described on Twitter as “Passionate about brands, culture & community. Bostonian. Social media addict, Mainer at heart, grammar nerd. Social media/community manager @uberVU,” Elisabeth is someone with great…

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Noreen Arora: Alumni Profile

April 4, 2013
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Noreen Arora: Alumni Profile

I, Mike Miller, am not a marketing maverick. I have yet to accomplish or significantly impact the fascinating world of marketing and communication but in time, absolutely! I am currently a graduate student in Emerson College‘s GMCA program but after speaking with Noreen Arora, a…

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Alicia Smith: Marketing Maverick

March 27, 2013
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Alicia Smith: Marketing Maverick

Meet Alicia Smith. Now give her drink of water because she is parched, even if she doesn’t know it. Within the last 3 weeks, Alicia began her new role as…

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Ilya Vedrashko: Marketing Maverick

March 24, 2013
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Ilya Vedrashko: Marketing Maverick

Imagine you are from the Republic of Moldova, you’ve studied abroad in the United States as a high school exchange student, and you are seriously considering beginning a Master’s program…

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What do you hire your milkshake to do?

March 17, 2013
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Frustrated after spending long hours on a group project trying to figure out — what is the brand I’m studying doing wrong? What is the consumer need they are actually…

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