Nov 172011

Hi everyone,

I am finishing up my Images unit and happened to see on the news today the latest controversy with the United Colors of Benetton ads. The ads feature photos of world leaders kissing on the lips. The photos, obviously doctored, were created without anyone’s permission. One of Pope Benedict XVI kissing an Egyptian imam caused an uproar with the Vatican. Benetton is withdrawing the image from their ad campaign, which is supposed to promote “unhate.” I will be showing it in class today so thought I would share in case anyone else wanted to use it.

Here is a video with all the ads:

Some articles reporting on it:……&position=also

And a link to images of previous controversial ads from Benetton:…:en-US:official&prmd=imvnsu&tbm=isch&tbo=u&source=univ&sa=X&ei=-f3ETumPOIni2QWHloWzDg&ved=0CEwQsAQ&biw=1280&bih=657&sei=AP7ETraYDuHq2AXWp8y-Dg

  2 Responses to “Untitled”

  1. Angie,This is so fascinating! Firstly, the placement of the campaign across from the Trevi fountain is such a strong rhetorical use of space. Secondly, I’m really intrigued by the idea of Benetton removing the image of Benedict from its campaign, and curious to see what the Vatican will do, if anything, and how. The image has already been created and disseminated. Even if it is removed from the campaign, it will never be completely deleted; it is already a text acting in the world, and with the help (or likely hurt, from the Vatican’s perspective) of media, the image(s) will survive and continue to work as texts in the political conversation of our time, and perhaps beyond it. Thanks for sharing this! I will probably use it in 121!Wes

  2. Thanks, Wes! I’m glad you liked it. I’m also going to use this in 121! And I am curious to follow this to see if other world leaders will complain (I assume they will) and what Benetton will do. And you right–once it’s out there, it’s out there. If anything, the Vatican complaining gave it more attention.

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