This is Lauren (LP) and I will be working with Beth as a Research Assistant to the FYWP this year. We are already working on a few projects–including WebCT templates, an anthology of writing from FYWP instructors, and a technology workshop for use in 121. What I want to accomplish first, however, is a brand image for FYWP. With your input, we can develop a logo and a brand image that best represents the department.So I have a few questions to which I hope you’ll all respond:
- To you, what is the most important characteristic/goal/component to articulate about the department? (e.g., collaboration, staging a conversation, etc.)
- What are some ways to express that, both visually and verbally, both simply and complexly?
- How important is it to keep the department brand in line with the Emerson College brand? Should it be similar to EC? Should it branch out?
I look forward to hearing your ideas and insight! Once I receive feedback, I will begin drafting potential logos that will eventually appear on the blog for your comments.